Ford has launched the Ford Performance Web site, which it says is designed to forge greater ties with the enthusiast community — and to promote such hot properties as the next-generation Mustang.

“We recognize the important role that Ford loyalists play in raising consumer awareness of Ford Motor Company,” said Jamie Allison, Ford Racing Performance Group manager. “Performance enthusiasts tend to be the most passionate, active and influential customers of all.”

The new Web site has such features as “deep-dive” information about the Ford performance vehicle lineup and a hot line (800-FORD-788) that answers questions about such vehicles. It also provides links to club sites as well as “live, expert technical assistance on the use of Ford performance hardware.”

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