BMW is marketing the X6 as an entirely new class of vehicle. As such, it’s trying to catch people’s attention in a revolutionary way. Utilizing hologram technology developed by the Dutch advertising firm, viZoo, a ten-foot long light-controlled area, the system will display a three-dimensional, interactive image of the X6 at four different locations in New York between April 21st and May 16th. The system is manipulated through a touch-screen mounted outside the display and allows participants to view the X6 from a variety of angles, check out the interior and get a run-down on the vehicle’s stats. Unfortunately, BMW hasn’t released any images or video of the X6 hologram in action, but you can read up on all the details in the press release posted below the fold.

Popularity: 100% [?]