Marketing company JWT recently proclaimed that blue would be taking over from green as the new color for the environmental crowd to get behind. Naming trends seem to support this theory, with BlueTec and BlueMotion both highlighting clean diesel technology. Now, DuPont is reporting that the color blue is gaining ground on white, which is currently the most popular shade to order a new car in. One reason that the hue is gaining in popularity is that people reportedly equate the tone with the earth. Yeah, the sky and the ocean are blue, but let’s not forget the green grass and trees that make up much of the landscape.

In any case, light shades of blue are proving to be popular choices for the clean appearance that the color adds to whatever vehicle it is applied to. According to Nancy Lockhart, DuPont color designer for North America, “Royal blues will give way to lighter, cleaner and more water-like blues.” If this keeps up, we may need to change our name from AutoblogGreen to AutoblogBlue. All right, maybe not.

Popularity: 1% [?]

 A year after the introduction of the original scent, Aramis and Designer Fragrances have unveiled a new Mustangcologne variant. Mustang Blue, according to the manufacturer, is “the definition of confident, sexy and powerful for the Mustang man.” A delicate blend of axle grease, brake fluid, and motor oil — oh wait, sorry — geranium, sage, artemisia, and a host of other olfactory stimulants combine to “celebrate the Mustang Man on a new journey.”

Sam and I have Mustangs, and I’m fairly confident that neither of us knows exactly what the Mustang cologne people are talking about. Sam’s is actually finished in Vista Blue, though, so maybe this is targeted more towards him. My personal favorite Mustang scent is Smoked Pirelli, but I suppose that has less broad consumer appeal than whiffs of sandalwood, hay and patchouli. Now that Mustang Cologne has spawned its first official variant, Shelby, Bullitt, and California Special edition scents can’t be far off.

Popularity: 1% [?]