Here in the U.S. market, the name Electra was used on big Buick sedans for more than four decades but it hasn’t appeared in a new car showroom since 1990. It looks like the Electra could be be making a comeback soon, but not in America. It turns out that Vauxhall, the brand that GM uses to sell right-hand drive Opels in the UK, filed a trademark application back in June for the Vauxhall Electra. GM officials have acknowledged previously that both the Chevy Volt and an Opel badged E-Flex vehicle would be offered in Europe. The Opel/Vauxhall vehicle will likely be based on the Flextreme concept that was shown at last year’s Frankfurt Motor Show. The Electra (if that’s what it’s called) will likely debut sometime in 2011. Saturn is also expected to get a version of the Flextreme here in the U.S., and it will be interesting to see if it revives the Electra name here. Continued

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we know, the upcoming Chevy Volt is likely to be assembled in the Detroit-Hamtramck assembly plant where the Buick Lucerne and Cadillac DTS are currently built. As you may expect, those two models might not last too much longer, so the Volt is very important to the Detroit factory. The engine for the Volt, though, is expected to be built in a new facility which will be located near the existing Flint Engine South and Flint Truck plants, also in Michigan. Fortunately for the city, some three-hundred jobs will be saved. That engine will be a 1.4-liter four cylinder and should also make an appearance under the hood of the next Chevy compact, the Cruze, in turbocharged form. The total sum which GM will invest is $359 million and the plant will cover some 530,000 square-feet.

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With enormous V8 land-yachts and even bigger Escalades rolling down America’s boulevards, Cadillac’s doesn’t have the most environmentally friendly of images. But that’s a perception that the premium GM division is working hard to combat. After unveiling the Escalade two-mode hybrid, reports have begun to surface that Cadillac is considering a four-cylinder model for the American market like the Saab-based BLS it offers in Europe.

New emerging reports now suggest that Cadillac might get its own version of the highly-anticipated Volt plug-in hybrid from its sister-company Chevrolet. No telling at this point if the Cadillac version would be based on the Volt, transplant the Volt’s powertrain into an existing Cadillac model, or breed an entirely new Caddy – or for that matter if there’s any substance to the rumors – but sources suggest a higher sticker price than the Volt’s anticipated $40k.

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 Now that British Prime Minister Gordon Brown has pledged some £90 million for the development of clean vehicles in the U.K., General Motors is seeing plenty to like about the European market for its E-Flex vehicles. The automaker has already reversed its stance on building the electric cars in America and shipping them overseas, with the Ellesmere Port plant now being considered for Opel and Vauxhall EVs. Just how many electric cars could GM sell in Europe? According to Bob Lutz, plenty. In fact, GM believes it could move as many as 30,000 units in the first year of availability, with the worldwide figure of one million by 2020.

While those sales targets are pretty ambitious, so are the goals of Gordon Brown. If the Prime Minister has things his way, all new cars sold in Britain by 2020 will be electric. Oh, and built in the U.K. (editor’s note: FAT CHANCE!), which could become a small step closer to reality if GM decides to go with the Ellesmere Port factory.

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Bob Lutz revealed to the Seattle Times that the price point for his company’s Chevy Volt series hybrid electric vehicle will be $40,000, or around $10,000 more than originally estimated. Lutz also told the paper that the first-generation of the Volt would generate no profit for General Motors. There’s still hope for buyers who were hoping to snag a Volt closer to $30,000, as potential tax incentives on state and federal levels could trim the price substantially. Congress is currently considering proposed legislation for plug-in hybrid tax credits on the order of around $7,000. Still, there’s no telling what demand there will be for the Volt, and if it’s higher than the supply, we could see markups on GM’s high-tech hybrid from dealers who are trying to survive this transition from a market dominated by profitable trucks and SUVs to smaller, fuel-efficient vehicles. According to Lutz, however, cars like the Volt are the way of the future, and GM’s car czar expects that between 2020 and 2025 a quarter to a half of all vehicles sold will be either electric- or hydrogen-powered. We’d put our money on electric, as this country has not gotten serious yet about building a distribution network for hyd

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First off is the idea of the E-Flex platform operating entirely free of batteries, with the engine/generator simply running continuously and feeding electricity to motor. While this is certainly technically possible, the current E-Flex system is not architected for that possibility. The generator has no direct connection to the motor, rather it feeds the battery. The engine is designed to run at constant speed and wouldn’t achieve anywhere near the efficiency if it had to provide transient operation. Because the motor requires more power on demand for acceleration, the engine would have to speed up. In this usage scenario, the efficiency losses of converting mechanical to electrical and back to mechanical power would come in to play as described by Toyota and others when they criticize the whole concept. A conventional parallel hybrid would actually be preferable in this case. The whole premise of improved efficiency from E-Flex is built on the idea that the vehicle will run off grid energy the majority of the time.

The other possibility that Lutz mentions is eliminating the engine/generator and going battery only. This is actually not a new idea and was discussed as a long-term possibility back in late 2006 when GM held the first background briefings on the Volt prior to its auto show debut. The idea is that if battery technology progresses to the point that a Volt type vehicle could provide a reasonable electric range without a range extender just by using a bigger battery, it could easily be done. The idea is mentioned in the first E-Flex technical description I wrote here. Finally, Lutz indicated that within the next two weeks he will be taking an initial test drive in a real Volt prototype. According to Scott this is an actual Volt prototype not a Malibu-based mule. I find that unlikely at this stage. A mule drive is almost a certainty though.

Update: Rob Peterson at GM confirmed that it is only a mule that Lutz will be driving. Actual Volt prototypes are still many months away.

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