. At the private airport of Santa Monica, where the US-American presentation was held, Ferrari actually auctioned off the first California for a whopping $520,000 with all proceeds going to charity. Such an event in California couldn’t be done without the presence of Conan the Governor aka Arnold Schwarzenegger and of course the usual celebrities including Brittny Gastineau, an actress and model we’ve never heard about but wouldn’t mind getting acquainted with. On the other side of the pond, the drop-top California was presented at Maranello in Italy by Ferrari President Luca di Montezemolo, together with the Scuderia Ferrari drivers Kimi Raikkonen and Felipe Massa, who drove the car inside the new factory building and of course, Michael Schumacher who was involved in the development of the new GT.

(source)

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New approaches to high performance are key to keeping Ferrari at the zenith of autodom, lest it fall down the nostalgia hole that’s seen Jaguar nearly suffocate on its own pillowy upholstery. The case for a V6 would be partly the banal issues of emissions and consumption, and a six might also offer weight and packaging advantages, though the rumors of a turbocharged mill add plumbing, weight, and complexity back into the mix. Additionally, anyone who’s ever given the boot to a turbocharged engine can attest that forced induction’s ability to make small engines flex big muscles, it can also lead to big-league fuel swilling, poking holes in the idea that a turbo V6 might save a lot of fuel over the direct-injected V8. Like any automaker, Ferrari is certainly looking at all sorts of “what if” ideas that will never reach production to find the right solution for the myriad technical challenges facing any automaker, let alone an exotic manufacturer. One thing’s certain: a turbo V6 with Ferrari emblazoned along the cam covers would shriek with a proper Italian accent, and you have to respect any company that violently spits on the ground when the terms “SUV” or “Four-Door” are whispered.

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Several months ahead of its scheduled debut at this fall’s Paris auto salon, production of the new Ferrari California has already begun at the Ferrari factory in Maranello. The news comes after previous speculation suggested that the California might have to be assembled off-site – potentially at sister-company Maserati’s nearby facility in Modena – because the existing Ferrari assembly lines were already at full capacity. However, having now unveiled its newly-retooled manufacturing facility under the Formula Uomo program, the company has apparently increased production capacity to accommodate the assembly of the California, thus securing its legitimacy in the eyes of enthusiasts and potential customers alike

Popularity: 3% [?]

Popularity: 3% [?]

The gang in Maranello is continuing to dribble out more imagery of the new Ferrari California roadster, now with the car now making its first appearance with its hard top up. This blue GT can be seen in the gallery below with the top up, down and halfway in between. Thankfully, in spite of the 2+ designation (whatever that means) the car still maintains two-seater proportions, so it doesn’t have a ridiculously long rear deck. There has been plenty of discussion in the comments about the virtues of the California’s design details, but the overall proportions are definitely classic GT the folding hard top manages not to screw that up.

Ferrari President Luca di Montezemolo recently had his first crack at driving the new car at the company’s Fiorano test track and unsurprisingly came away feeling quite effusive about the newcomer. In the bosses words, “The California is, like all of our models, the epitome of cutting-edge innovation.” The new hard top can apparently change state in a mere 14 seconds. Hopefully it will also prove to be more reliable than some other such examples. It’s going to be a long summer of teasing from Ferrari before the California makes its debut at the Paris Motor Show in October.

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Like other modern Ferraris, this one is fabricated from aluminum to keep mass under control. The 460 hp 4.3L V8 is the first from Maranello to use direct injection while following the racing tradition of using a flat-plane crankshaft. This car of firsts also debuts the production application of a dual clutch gearbox from Ferrari. The 7-speed unit is mounted in a rear transaxle configuration and should provide smoother shifting and even better performance than the existing hydraulically-actuated units that Ferrari currently uses. Acceleration to 60 mph should come in under 4.0 second. Can fantasy become reality with these colors?

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A Mattel insider and Autoblog fan has tipped us off that a 1:18 scale Hot Wheels Ferrari California will be available in “late 2008.” With the official unveiling of the Ferrari California supposedly planned for the Paris Motor Show in October, we might be able to take one for a, uh, small test drive before the car is even unveiled.

Popularity: 5% [?]