The star attraction at Ford’s stand at the Thailand Motor Expo that runs from November 28 to December 10 is the Ranger Max pickup truck concept. A team of Ford truck specialists in Thailand worked closely with Ford’s Australia-based Asia Pacific and Africa design team, led by Paul Gibson, to create the Ranger Max. According to Ford, many of the design cues seen on the concept could find their way into the next-generation production model of the Ranger.

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