
At 23, Shi Lingxi bought his first car last week.
He considered a Ford Focus and other models during months of shopping. But on Wednesday, Shi negotiated a 35,000-yuan discount that knocked about $5,000 off the price of a Nissan Blubird. He put the $20,000 sedan on a credit card his parents will help pay.
He doesn’t plan to drive it to work much — it’s too hard to find a parking spot — but he looks forward to the freedom his car represents: the ability to get out of the Chinese capital for weekend outings.
“I bought the car to expand the radius of my living,” said Shi, a human resources professional in Beijing.
There are millions like him in China. Personal car ownership is driving the million-vehicle-per-year growth in China’s auto industry and, for now, seven of eight are bought by first-time car buyers.
Economic growth and the corresponding boom in the auto industry in this nation of 1.3 billion people — and in the private passenger car market in particular — has attracted more than 100 global and domestic vehicle manufacturers to compete on the Chinese stage.
Nearly all of them — including General Motors Corp., Ford Motor Co. and Chrysler LLC — plan to display their offerings, unveil new concepts and vie for consumers at Auto China 2008, the Chinese auto show that starts today.
“This is now the largest auto show in the world, by number of automakers,” Nick Reilly, President of GM Asia Pacific, told the Free Press on Saturday. “Where just two years ago Beijing was a relatively small, cramped show, now, you’re getting first-time showings. Unless it’s a major international show, you just don’t waste those. That’s really a sign it’s become a very important show.” Continued
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