The new ‘Audi A4 Challenge’ is a typical driving game with a series of progressively challenging courses that utilizes the iPhone’s motion sensor to steer (you simply tilt the phone to turn) a digital version of the all-new A4 and race against the clock to beat your personal best time. Accelerating and braking are done through the touch screen. “The iPhone is an ideal platform to help introduce the entirely new Audi A4 to the public,” said Scott Keogh, chief marketing officer, Audi of America. “Audi customers are smart, sophisticated and technologically savvy. As a brand, we are committed to progress and innovation at every turn. We’re very excited to be the first automotive manufacturer to connect with our audience through the iPhone.

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After seeing –figuratively speaking- the Mercedes-Benz GLK appear alongside Kim Cattrell, alias Just Do it Samantha, in the chick flick “Sex and the City”, it doesn’t surprise us at all that the German carmaker decided to launch an iPhone cradle femininely trimmed with crystallised Swarovski Elements. The iPhone pouch, which was introduced at the Mercedes-Benz Fashion Week in Berlin (July 17 to 20), will be available in white nappa or plain black leather.

However all you Miami Vice fans better hold their horses; production of the white nappa leather iPhone cradle is strictly limited of units, all of which will be raffled for invited guests of the Mercedes-Benz Fashion show.

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Alright, so perhaps that iPhone 3G’s GPS system leaves a little to be desired for the hardcore automotive crowd, but that doesn’t mean that your brand new purchase can’t prove useful to you for more than its normal mobile phone abilities. Since you’re reading this article here on AutoblogGreen, we are going to go ahead and assume that you are interested in saving gas, either for the planet’s sake or at least for the sake of your wallet. Take a look at these five programs which were designed to help owners of a brand spankin’ new iPhone save a few bucks on gas. From fuel mileage tracking to finding the best gas prices in your area, developers have jumped on the ability to develop new applications for die-hard Apple users like nobody’s business. Best of all… they range in price from free to just shy of $2 bucks. 

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Everyones in a frenzy, well almost everyone with the announcement of an all-new iPhone, and with features like 3G data connections, new applications and GPS navigation, we’re excited too. If you’ve been making plans to produce your own navigation app for iPhone 2.0, however, you may not be all that thrilled. A closer look at the iPhone SDK agreement shows that creating software for “real-time route guidance” is forbidden. This may mean that the creative kids at Cupertino aren’t going to let anyone compete with the the Google maps solution it’s already settled on. If true, companies like Garmin and TomTom, the latter of which has already confirmed that it’s created a navigation app, would be unable to create salable navigation software for the popular touch-screen phone. Then again, you also can’t do automatic or autonomous control of vehicles, aircraft, or other mechanical devices; dispatch or fleet management software; or use the iPhone for emergency or life-saving purposes.

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The iPhone has been a hit since its release and Apple has ratcheted up the excitement the last couple of months, as the recently-released software development kit for the phone is already bearing fruit. In a short period of time and on what we’d guess is a very limited budget, one group of developers has designed a cool racing game called Raging Thunder that features quality graphics, a number of cars, and steering that utilizes the iPhone’s revolutionary accelerometer. While the game isn’t exactly groundbreaking, it demonstrates that we should see some very cool racing games when big-time developers really start to focus on the iPhone. Follow the jump to see the sweet-looking Raging Thunder in action.

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