By Wippz on Oct 7, 2008 in Automobile, Maybach, Mercedes Benz | comments(0)

At the Paris Motor Show, Maybach announced it was taking orders for its new open-topped Landaulet at $1.4 million a pop. The car, first floated as a concept at last year’s Middle East International Auto Show, seems calculated to appeal to oil-rich sheikhs. In Paris the company displayed its one-off example in Gulf-friendly white with a two-tone Grand Nappa leather interior - black for the chauffeur’s compartment and white for the passengers, reinforcing the fact that this car is made for those who do not have to drive themselves.
The hand-built to order Landaulet, ready for delivery later this fall, harkens back to the open-topped limousines that popes and kings used to be driven around in. It’s based on the Maybach 62 S, billed as the world’s most powerful series-produced luxury saloon. At $1.4 million, the Landaulet, Maybach’s fifth model, is second only to the Bugatti Veyron Grand Sport in terms of the world’s most expensive production cars. No doubt they’re hoping the economy improves so they can sell some of them. Continued
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By Wippz on Jul 6, 2008 in Featured | comments(0)

Big-bucks enthusiasts annoyed that they’re not the only ones at the club with a Veyron can now ensure that they arrive in total exclusivity. That’s because the one-off Maybach Exelero, commissioned by Fulda to act as a high-profile demonstrator for its tire line of the same name, is now for sale. The Exelero isn’t some delicate flower of a show car. Based on the Maybach 57 and powered by a 700-horsepower version of that car’s turbocharged V12, the Exelero reached 218 mph at Nardo. In many ways, Exelero represents what Maybach could have and should have been — a place where daring styling and incredible performance could merge with extreme luxury to compete with Rolls-Royce and Bentley. Instead, while the marque’s sedans clearly get the luxury part of the equation right, in terms of styling, they basically work in anonymity, looking like peculiar old S-Class sedans. There’s nothing anonymous about the Exelero, though, and for €5,000,000 (around $7.8 million USD), you can drive the sybaritic supercar that Daimler should have given Maybach all along. See photos after the jump Continued
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By Wippz on Jun 17, 2008 in Featured | comments(0)
By Wippz on Apr 7, 2008 in Automobile, Maybach, Mercedes Benz | comments(0)


Okay, it just hit us: eccentric. That’s what the Maybach 62 Landaulet is, in a word. In fact, you could apply that to the whole Maybach venture. Like Dennis Hopper said in the Keanu-tastic action flick Speed, “Poor people are crazy, Jack. I’m eccentric.” Daimler is evidently hoping that there are enough “eccentric” people in the United States to warrant bringing over the head-scratchingly-strange Maybach 62 Landaulet to the American market.
With trepidation and a considerable measure of revulsion, we’ve covered the emergence of the Landaulet from the initial rumor, through the preview before the car’s unveiling in Dubai (where else), the first video footage, its North American debut and its eventual production confirmation. It’s been a long and crazy wind-tousled process, and now comes confirmation that it’s coming our way. Oh, and the price? Ultimately confirmed at $1.35 million. That’s not a typo, and it’s higher even than the highest estimates we received previously. In case you, like us, are wondering who would spend that kind of money on a convertible version of a car that ordinarily costs (an already exorbitant) $433,750, ask Hans-Dieter Mulhaupt, the VP in charge of the Maybach program: “The Landaulet is for a superrich individual who wants something that is extremely extraordinary and enjoys being driven in a car with acres of sky above them.” There you have it: “extremely extraordinary”, for a million-dollar premium.

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By Wippz on Apr 6, 2008 in Automobile, Mercedes Benz, Porsche | comments(0)

It’s a brilliant marketing come-on, really. Who wants to climb into a GAZ-24, however appealing it might be to obscure-car guys, when you could sink into the all-enveloping sumptuousness of a Maybach 62? Need to get to Gorky Park quickly? A Porsche Cayenne outfitted with a meter and checkerboard detailing awaits at the curb. It’s not just a fancied-up VW, still carrying the VR6 behind the Porsche crest, either. No, this Cayenne is a TechArt Magnum, packing enough horsepower to light Long Island. Shaking that covey of shifty-eyed men in the shiny black Zil won’t be a problem. It’s not known if the fare is commensurate with the price of the vehicle, however.
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By Wippz on Mar 17, 2008 in Chrysler, Mercedes Benz | comments(0)

Daimler will take the next two years to decide whether to invest more in its failing Maybach flagship marque or else shut it down. This comes from the mouth of Daimler and Mercedes chief Dr. Dieter Zetsche, who inherited the problem-child brand from his predecessor, ex-CEO Juergen Schrempp.
After ditching Chrysler, another deal that was orchestrated by Schrempp, Dr. Z may be inclined to shut down Maybach, too. By all accounts the ultra-premium brand has not been a sales success, barely reaching ten percent of its original sales forecast. In speaking with TheCarConnection.com, however, Zetsche insisted that Maybach’s profitability “does not matter” in the face of demonstrating Mercedes’ capability of competing with archrival BMW’s pinnacle Rolls-Royce (and Volkswagen’s Bentley), but that may prove to be all talk if Maybach doesn’t present a solid business case. Zetsche confirmed that there are currently no plans on the table for new Maybach products – cutting short speculation over a new baby Maybach positioned between the current 57 and the Mercedes S-Class – and that even the outrageously-priced 62 Landaulet was unlikely to make much headway in turning the brand’s fortunes around. We guess P.Diddy and his crew will have to find another ride.
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