A Rolls Royce Phantom decked out in matte black? Okay, we’ll have a look but we can’t promise we will like it.

After all, ultra-luxury vehicles like a Rolls, with its own distinct styling and baroque design, are not something you can easily take home and re-model yourself.

Some speculation is in order here on this Rolls. Judging by this video, the setting is Southern California and one has to wonder who this car belongs to. A movie star? No, this car screams music industry outlandishness. Probably a hip-hop artist. By the way, is this thing bulletproof?

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David Beckham was spotted cruising Beverly Hills with his three sons in his all-new, already fully customized Rolls-Royce Phantom Drophead. The Drophead rolls on custom-built 24-inch Savini Forged wheels, color-matched exterior trim and Beckham’s “23” embroidered onto the seats. Redefining “bespoke”, Beckham gives the Drophead a more aggressive, yet elegant look.

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Perhaps calling it a true GT might have been a bit of a stretch, but with changes to the chassis, steering, brakes and suspension, Rolls Royce promised that this new Phantom Coupe would take Rolls into a new market. Appearing very similar to the concept 101EX that debuted in 2006, the Coupe and its Drophead brother are also expanding the bottom line for RR. Sales for RR were a huge 1010 for 2007. This new model and the Drophead that it follows are taking on the Bentley Continental GT and GTC challenge with more of a focus on the driver. With help from parent BMW, it’s understandable that these cars might be a little better on winding roads than one might suspect. We’ll have to wait until we get one in the AB garage to make our final judgment. What isn’t being debated here is the fact that the coupe is a gorgeous car. Perhaps even nicer looking than its convertible sibling. While the car itself is a beautiful piece of rolling sculpture, the gray color and standard wheels shown on the first production model today didn’t do much to show it off. When they opened the suicide doors, however, it really didn’t matter anymore. This thing has Style with a capital “S” and that’s what it takes to succeed in this niche.

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