BMW X6

Popularity: 49% [?]

BMW is marketing the X6 as an entirely new class of vehicle. As such, it’s trying to catch people’s attention in a revolutionary way. Utilizing hologram technology developed by the Dutch advertising firm, viZoo, a ten-foot long light-controlled area, the system will display a three-dimensional, interactive image of the X6 at four different locations in New York between April 21st and May 16th. The system is manipulated through a touch-screen mounted outside the display and allows participants to view the X6 from a variety of angles, check out the interior and get a run-down on the vehicle’s stats. Unfortunately, BMW hasn’t released any images or video of the X6 hologram in action, but you can read up on all the details in the press release posted below the fold.

Popularity: 100% [?]

BMW calls the X6 a Sports Activity Coupe. That seems preposterous given both their constant assertion that their best selling SUVs, the X3 and X5, be referred to as SAVs and the X6’s four doors, which is 2 more than the unofficial definition of a coupe allows. The BMW X6 is based on that X5, its main difference, aside from the obvious low roof, swoopy bodywork and huge ass, is firm suspension and the addition of Dynamic Performance Control.

It’s the latter that makes the X6 so special. Basically the cleverest rear differential in the world, DPC apportions power to the rear wheels independently to improve agility, stability and traction at all times. This matters to you and me because it makes the X6 handle incredibly well and incredibly safely in any condition without cutting power or hitting the brakes to interfere.

Combine DPC with Adaptive Drive, which eliminates roll and dive, and two incredibly powerful engines and you have a car that performs better than even the wildest imagination allows.

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Popularity: 24% [?]